Satoru Iwata, born December 6, 1959, is the fourth president and CEO of Nintendo succeeding to the long-standing previous president of the company, Hiroshi Yamauchi in 2002. Satoru Iwata was responsible in great part for defining Nintendo’s strategy both before and during the release of its GameCube video game console in 2001, a vision which helped Nintendo generate a forty-one percent increase in sales at the end of the 2002 fiscal year.

• A common rumour concerning Satoru Iwata states that he owns many Kirby T-shirts, and is often seen wearing one outside of work. However, there is no widely known evidence to back up this claim.
• In Wario Ware: Smooth Moves, Satoru Iwata appears as the manager of a videogame store, and also appears as a Mii in the ending credits.

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